Angel Broking (Angel One) Overview

Foundation and Rebranding

Angel Broking, now known as Angel One, was started in 1996 by Dinesh D. Thakkar. Originally launched as a corporate wealth management firm, Angel One later expanded into commodity trading and other financial services. Their rebranding to Angel One signified their shift to cater to the needs of new-age investors, particularly millennials, making them the first in the market to understand millennial investing trends.

Angel One's Market Strategy

Angel One predicted the changes in the market and made their platform accessible for all types of trading and investment options. Their ability to adapt has made them the top choice for many young investors. With a strong emphasis on staying neutral in terms of favoring services, Angel One is open to market needs and changes.

Services Then vs Now

Initially, Angel One focused on corporate and retail broking along with wealth management services. However, after experiencing losses, they expanded their services to meet the needs of a broader audience. Today, Angel One provides:

• - All types of Trading Services
• - Demat Services
• - IPO Services
• - Stock Recommendations
• - Commodity and Currency Trading
• - Monthly Research Reports
• - Loan against Shares, and more

Trading and Investment Platform Review

Angel One operates one of the largest offline networks with over 18,500 branches. For those who prefer online services, the Angel One platform serves more than 30 lakh users, providing seamless trading options with a user-friendly interface. The platform allows quick and efficient buying and selling, backed by responsive customer support.

Key Features of the Angel One App

• - Advisory Calls
• - Online Fund Transfer
• - Commodity Trading at MCX & NCDEX
• - Easy Withdrawal of Funds within 1 Day
• - Accurate Statements via Email and SMS
• - Live News

Challenges Faced by Users

Despite its many advantages, Angel One has a few areas where users express concerns. The lack of an all-in-one account for trading, Demat, and savings services is a frequent issue. Additionally, after recent updates, some users report issues with missing scripts, and the platform still does not provide a "Call and Trade" facility, a service offered by other brokers.

Future Growth Plans

Post-COVID, Angel One has experienced significant growth, especially among young investors and in tier 2 and 3 cities, which now contribute to 150% of their client base. Angel One is focusing on the Futures and Options (F&O) sector, with plans to launch a "Super App" offering personalized financial services tailored to individual users’ needs.

Conclusion

Angel One's future plans, particularly in the digital space, are promising. The firm is aiming to provide cutting-edge services and attract a larger client base through its advanced trading platforms and focus on personalized financing options.

Stay tuned for more honest broker reviews and financial insights. For any questions or to speak with an expert, contact us at rupeerun@firstdemat.com.